
Even closer encounters.
Incredible 24x Zoom.
Unleashing creative freedom with 24x optical zoom, 26mm wide-angle capability, a vari-angle LCD and advanced shooting modes
TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX P90, a new compact digital camera model that offers extended reach, wide-angle coverage, the intuitive ease of advanced shooting functions and outstanding performance. Incorporating the precision optics of a NIKKOR lens and the image quality benefits of Nikon’s innovative EXPEED digital image-processing concept, the COOLPIX P90 brings greater versatility and fun to the art of capturing precious moments.
A new 24x Zoom-NIKKOR lens for the COOLPIX P90 covers a broad focal range of 26mm wide-angle through 624mm super-telephoto (35mm format equivalent). The clarity of these precision optics combine with 12.1 effective megapixels of sharp resolution and advanced Nikon digital image-processing to faithfully reproduce fine details and subtle tones, and to maintain image quality when taking advantage of extended light sensitivity settings as high as ISO 6400*1. Image sensor shift VR image stabilization adds extra reassurance of sharper and clearer results.
Further extending its potential as a versatile photographic tool, the COOLPIX P90 features a new 3-in. high-resolution vari-angle LCD with anti-reflection coating that can be tilted as much as 90 degrees upward or 45 degrees downward. This enables photographers to shoot from higher angles or from the hip, and to thereby make best use of the superior reach and range of the 24x zoom lens.
Refined ergonomics places controls where they can best simplify and streamline camera operation. For example, the Mode Dial provides quick access to the rich creative possibilities offered by advanced Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes, as well as a choice of two user-defined settings (U1/U2). Keeping photographers ahead of the action, Sport Continuous Mode adds the versatility of shooting as many as 45 consecutive pictures at 15 fps*2. And, it features a new Pre-shooting Cache option that enables the recording of up to 10 frames immediately prior to releasing the shutter.
*1 – ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller.
*2 – Feature available only for image size of 16:9 (1920 x 1080).
Main Features
* 24x Zoom-NIKKOR lens with focal range from 26mm wide-angle to 624mm super-telephoto
* 3-in. vari-angle LCD with anti-reflection coating for greater framing freedom
* 12.1 effective megapixels for high-resolution images
* Image sensor shift VR image stabilization
* Motion Detection for sharp, steady results
* Advanced shooting modes including Programmed Auto [P], Shutter priority Auto [S], Aperture-priority Auto [A], and Manual [M]
* High Sensitivity up to ISO 6400*1
* Sport Continuous Mode enables shooting at up to 45 consecutive pictures*2 at 15 fps
* Pre-shooting Cache option enables recording up to 10 frames just before releasing the shutter
* Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
* Optimize image (including monochrome filter effect)
* Distortion Control
* Smart Portrait System – Face-priority AF, Smile Timer, Blink Warning, Blink Proof and In-Camera Red-Eye Fix
* Quick Retouch for the best balance of contrast and saturation
* Active D-Lighting adds detail and optimizes exposure to rescue underexposed images while shooting
*1 ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller.
*2 Feature available only for image size of 16:9 (1920 x 1080).
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Valuable link:
Abt Electronics has a Nikon digital camera selection for people of any age.
My pick for most popular Nikon DSLR of 2009:
Nikon D90 DX 12.3MP Digital SLR Camera with 18-105mm f/3.5-5.6G ED AF-S VR DX Nikkor Zoom Lens
My favourite everyday lightweight telephoto lens:
Nikon 55-200mm f/4-5.6G ED IF AF-S DX VR Zoom Nikkor Lens



