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December 26, 2006

Nikon Digital SLRs are Number 1 in Japan.

We all know that Canon has always sold more Digital SLR cameras than anyone else, so I was really surprised to hear that in the lead up to Christmas, Nikon has sold more Digital SLR cameras in Japan than anyone else. According to the Japanese consumer trade journal BCN - http://bcnranking.jp/flash/09-00011835.html

OK Canon came in first in single camera model sales (no big surprise) with the EOS Kiss Digital X (the EOS D400/Rebel XTi) but the combined sales of the Nikon D80, Nikon D40, Nikon D200, and the Nikon D50, made Nikon the dominant force in the Japanese Digital SLR sales race. Surprisingly Pentax made a very strong showing in third place overall, with Sony trailing the field, but the Sony A100 ended up being the fifth best selling individual camera. None of the other Digital SLR manufacturers even made the list of
top ten best selling individual Digital SLRs.

01
Canon
EOS KISS Digital X
27.3 %
02
Nikon
D80
16.3 %
03
Nikon
D40
15.5 %
04
Nikon
D200
09.1 %
05
Sony
A100
06.3 %
06
Pentax
K10D
05.3 %
07
Nikon
D50
04.8 %
08
Canon
EOS Kiss Digital N
03.3 %
09
Pentax
Pentax K100D
02.9 %
10
Canon
EOS 30D
02.5 %

What is fairly obvious from this report is that you need a lot of different camera models with slightly different feature sets, if you want to satisfy the largest number of consumers. It is also fairly obvious that photographers are willing to spend more money to get the camera they want, but not too much more.

The Nikon D80 outsold the Nikon D40, but not by very much, so obviously a lot of photographers are drawn to the smaller size and the lower cost of the D40. The D50 is still selling but I assume that is mostly because a lot photographers expect it to be discontinued soon and they see it as a last chance to buy an inexpensive Nikon DSLR that can use non AFS lenses.

The Nikon D200 did fairly well but it is obviously losing out to the Nikon D80 (which has the same resolution, in a more compact and less robust body, with a more consumer oriented user interface). This is probably an indication of why we are seeing fairly substantial price reductions on the Nikon D200 at the moment, but not on the Nikon D80.

I guess I could say, I told you so, because I have written a number of articles recently that predicted this scenario, but I'll be gracious and just offer a virtual toast to the people from Nikon for a job well done.

Related Nikon Digital SLR Articles:
NEW - It's official the Nikon D40 Digital SLR is the perfect last minute Christmas gift.
NEW - Which Nikon Digital SLR is the best camera to buy at this time?
Why the US$ 599 Nikon D40 Digital SLR will be my next camera purchase.
The Nikon D80 Digital SLR camera is aimed at aspiring photographers
The Nikon D200 DSLR is still my choice for the best Pro-Am Digital SLR camera.



Nikon D40 - Digital SLR
Read the article to find out why I think this a really hot camera and why I intend to buy one for myself before the end of the year. Could the extremely small size and the low, low price of US$ 599 with lens, be the reason.
Nikon D80 - Digital SLR
A lot of "aspiring" photographers are going to have a hard time deciding between this camera and some extra lenses and the Nikon D200. It's going to be a tough decision and I can't really make it any easier.
Nikon D200 - Digital SLR
The most exciting Nikon DSLR to come along in quite a few years. I'm not saying that it is a better camera than the  Nikon D2x. But it sure is a lot easier to carry all day and it produces some incredibly great images.





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